Habitissimo unlocks valuable call data with iovox.

The challenge

Habitissimo is an online marketplace leader in Southern Europe, founded in 2009, connecting homeowners with professional tradespeople for renovation and repair services. More than 14 million households have used the platform, which has been part of HomeServe since 2017.

Phone calls are the preferred communication method for important home projects on Habitissimo's platform. However, the company had limited visibility into the quantity and quality of leads sent to professionals. Without this data, demonstrating the platform's commercial value to customers was difficult, and improving service quality was largely guesswork.

The solution

Habitissimo implemented the iovox API for a flexible, quick integration. The solution enabled Dedicated Numbers for call tracking, Call Whispers to remind professionals about Habitissimo's role on every call, Missed Call Alerts so no enquiry went unactioned, Spam Blocking to protect professionals from nuisance calls, and Analytics to track outcomes across the platform.

The API-first approach gave Habitissimo's development team the control they needed to integrate iovox cleanly into their existing platform without disruption.

The results

Full call tracking visibility across the Habitissimo platform transformed how the company could demonstrate value to professional customers. The data improved user acquisition strategies, gave the product team concrete signals for improving service quality, and provided clear evidence of the platform's commercial contribution to the professionals listed on it.