Italy's #1 marketplace proves value with iovox.
Subito used iovox call tracking to give professional sellers complete, real-time visibility on every telephone lead generated by their listings, while reinforcing brand presence on every call.
The challenge
Subito, part of Adevinta, is Italy's leading marketplace operating across automotive, real estate, classifieds, and jobs sectors with 37 categories. The platform serves over 11 million unique monthly visitors and processes 124,000 new ads daily across 53 million page views.
Since a significant portion of Subito's business flows through phone calls, the company needed call tracking solutions to improve lead attribution visibility and demonstrate clear platform value to professional sellers. Without attribution data, it was difficult to prove to clients that their listings were generating real buyer calls.
The solution
Subito implemented several iovox features to create a complete call attribution and brand reinforcement layer across the platform. Dedicated Numbers were assigned for evaluating incoming calls from professional sellers, giving each advertiser their own tracked line.
Call Whispers were added to announce "This is a call from Subito" before every connected call, creating thousands of daily brand impressions at the exact moment of high commercial intent. Missed Call Alerts via email and SMS enabled Subito's professional clients to proactively follow up on any enquiry they didn't answer in real time. Analytics completed the picture, tracking every call directly attributable to platform advertisements.
"We knew iovox had expertise in the marketplace category and thanks to iovox's call tracking services, our professional clients have complete, real-time visibility on all the telephone leads that arrive as a direct result of ads published on the Subito platform."
Director of Sales, Subito
The results
With iovox, Subito could quantitatively prove ROI to professional sellers through real-time call data. The combination of call attribution and brand reinforcement via Call Whispers strengthened the commercial relationship between the platform and its advertiser base, making Subito's lead generation value undeniable.
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