Abeille Assurances reduces costs by 20% and increases leads by 20% with iovox.

The challenge

Abeille Assurances is one of France's oldest insurance companies, with nearly 180 years of history. Having invested significantly in building a self-service platform and subscription website, the company faced a significant gap in their analytics: online and offline data attribution wasn't connected.

They could track digital behaviour, but when a customer picked up the phone to call a branch or contact centre, that conversion event disappeared from the data. The commercial team needed a unified view of the customer journey across both digital and offline channels, and a clear way to demonstrate which marketing campaigns were driving offline conversions.

The solution

iovox deployed Dynamic Number call tracking alongside WebCallBack. Dynamic Numbers allowed Abeille Assurances to attribute every inbound call to the exact digital source that drove it, connecting online ad spend to offline phone conversions for the first time.

WebCallBack became an important customer engagement tool, allowing website visitors to request an immediate callback without leaving the digital environment. Together, the two solutions gave Abeille Assurances a holistic view of the customer journey and enabled them to design future campaigns that more effectively generated offline traffic and leads.

The results

The implementation delivered measurable commercial results: a 20% reduction in costs and a 20% increase in quality leads. Even during a period of pandemic-related marketing slowdowns, the solutions proved their value. The success of the initial deployment led to expansion and rollout across additional company funnels.