Articles tagged with marketing:

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How to Automate Marketing with AI for Powerful Revenue Growth

September 11, 2024

With the introduction of AI in marketing automation, businesses are seeing great leaps in productivity and marketing ROI.Using an automation tool, marketers enhance their ability to process data…

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Marketing Intelligence Tools: 10 Features You Need to Know

June 11, 2024

Marketing intelligence tools enhance your company’s data collection, competitive analysis, and customer segmentation capabilities. Utilizing them is a crucial step to gaining an advantage …

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Conversational AI Marketing: 3 Benefits + 4 Use Cases

November 15, 2023

Ever wondered how your marketing efforts could become incredibly precise & efficient with round-the-clock availability?Introducing conversational AI marketing, the transformative approach …

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Health Insurance Marketing: Ideas + Latest Trends

September 8, 2023

The digital transformation of health insurance marketing brings exciting possibilities like virtual consultations and user-friendly apps.And while these developments offer exceptional marketing …

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AI Marketing: How to Leverage it + Tools to Use

July 11, 2023

AI is seemingly everywhere now, so it’s no surprise that it’s now a fundamental part of most marketing stacks.AI marketing enables marketing teams to quickly make data-driven …

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Marketing in Insurance: 8 Effective Strategies to Drive Revenue

February 28, 2023

Marketing in insurance poses a unique set of challenges because of the complex value proposition and intangible benefits of insurance products.But that’s not all.As an insurance provider, …

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What is Call Analytics and How Does it Work?

November 8, 2022

Calls aren’t just about building relationships with customers.They’re a rich source of valuable insight into customer needs, agent productivity, and growth opportunities.With call …

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Are You Prepared to Thrive in a Down Market?

June 28, 2022

You don’t have to look far to see gloom and doom economic forecasting related to war, inflation, and high interest rates. But being the optimists we are at iovox, we the see the glass half …

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Proving Value in Auto Marketing with iovox Call Tracking

April 27, 2022

It’s an honor for us to share a customer success story of how one of France’s leading auto marketers is using iovox call tracking solutions to demonstrate the value of their platform …

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8 Popular Conversational AI Use Cases (Updated for 2024)

April 26, 2022

Want to learn about some different conversational AI use cases?Conversational AI is fast turning into the most popular technology in the field of Artificial Intelligence. Each day, more and more …

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iovox API Unlocks Value of Phone Data for Europe’s Habitissimo

April 22, 2022

With a business model that relies on phone calls to generate new sales, discover how Habitissimo unlocked the value of their phone data by using the flexible API from iovox.Q: Hi Job, thanks for …

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Chatbot vs Conversational AI (Differences, FAQs)

February 8, 2022

Chatbot vs conversational AI: What’s the difference?While they may seem like the same thing, there are significant differences between the two technologies. This includes differences in …

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New Technology And Innovations That Will Improve Your CTA Conversions

September 14, 2021

The “call to action” (CTA) buttonCountless blogs have been written about how to best optimize conversions of CTA buttons. Whether the advice has been to use specific colors, words…

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Whatever Your B2B Buying Motivation Is, iovox Delivers Powerful Results

August 17, 2021

In our everyday lives, we make purchasing decisions for a variety of reasons. Maybe it’s a healthy choice at lunch because you have health-related goals you’re aiming for, and just like …

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Don’t Get ‘BlockBustered’ When You Can Innovate With New #ConversationalAI

June 22, 2021

Remember Blockbuster Video? The iconic American video rental store where you could browse racks of movies and take one home? Faster and cheaper broadband, combined with entrepreneurial ingenuity, …

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The New Secret Weapon For Comparison Shopping Websites

April 13, 2021

As consumers, we’ve all used the internet to shop, whether it’s for airline tickets, hotels, or just to check which local grocer has the best price on fresh apples. Well, what if you are…

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How is the New TapClicks/iovox Integration Adding Value for Marketers?

March 23, 2021

At iovox, we like to partner with smart companies that are focused on reducing complexity and helping customers make money. TapClicks is one of those partners. This blog covers how customers win …

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New Insider Interview – Is It the Beginning of the End of Telephone Numbers In the World?

January 12, 2021

For insights on trends shaping the telecommunications and call tracking industry in the new year, we sat down for a virtual one-on-one with iovox co-founder and CEO, Ryan Gallagher. Did 2020 mark …

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Spam Killer: How to Reduce Nuisance Calls from Marketing Campaigns

October 27, 2020

If you’re in marketing and your job is to make the phone ring with qualified leads for your sales team, you want their time spent talking to legitimate prospects, not answering spam calls. For…

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5 Call Tracking Tips to Help You Make Better Business Decisions in 2020

January 28, 2020

Call tracking. Two simple words that have come to mean different things to different audiences. For big companies, this may be something “the marketing department” handles when evaluating …

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Virtual Numbers and Their Applications

November 27, 2019

Want to learn about virtual numbers and how they can help your business? In this article, we explain what virtual numbers are and the different ways they can increase your revenue and help your …

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How to Use a Call Whisper to Grow Your Marketplace

August 21, 2019

Do you have trouble attracting and retaining sellers in your marketplace because they don’t know how many clients you send their way? Your marketplace could be sending your sellers 90% of their …

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Mobile Call Tracking for Zoho CRM - Zoholics Recap

April 15, 2019

Our team is fresh off a week in Austin, Texas having attended the Zoholics conference, the largest annual gathering of Zoho users, where iovox announced a new two-way call tracking solution for mobile…

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Logic-Immo Call Tracking Success Story

March 28, 2019

Here at iovox, our blog is home to many great customer stories, featured for their innovation and the positive results garnered from using call tracking solutions to solve a business problem. In …

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How Accessible Technology is Changing the Real Estate Industry

November 13, 2018

Technology is disrupting the real estate industry at an unprecedented paceThe past five years have witnessed an explosion in innovation and technology adoption by both realtors and their clients…

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40+ Real Estate Marketing Strategies (2024 Update)

October 2, 2018

Let’s make this very simple.To excel in real estate marketing, it’s crucial to:Understand the desires and needs of your target market.Cultivate trust and credibility.Clearly …

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The Luxury Real Estate Agent Success Manual (8 Key Strategies)

August 13, 2018

Being a luxury real estate agent can be incredibly rewarding. Commissions are substantial, you rub shoulders with wealthy and influential people such as celebrities, high-profile entrepreneurs and …

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Great Ideas, Great Results: Where Marketing Meets Call Tracking

July 31, 2018

From time to time, we feature customer stories on our weekly blog. This week, we’re delighted to hear from Epicosity, an ideas company and marketing agency based in Sioux Falls, S.D. The company…

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MAU Las Vegas 2018: 5 Take-Aways All Mobile Marketers Should Know.

May 1, 2018

We’ve just left Las Vegas for the 5th Annual Mobile Apps Unlocked (MAU) Conference hosted by Grow.co at the MGM Grand and we’re overwhelmed with new ideas, strategies and experiments to …

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Top 10 Takeaways from Agent 2021

January 25, 2018

Missed the Agent2021 conference? Don’t worry, iovox has you covered.Agent2021 was a one-day conference held at Hard Rock Stadium in Miami, Florida that brought together industry leaders and …

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There's No Such Thing as an Unimportant Call

February 13, 2017

These days advertisers are spoiled for choice when it comes to measuring the performance of their marketing spend. Whether it’s clicks, impressions, installs, engagement, leads, or any other …

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Can Phone Calls Make You a Better Marketer?

February 6, 2017

How many times have you received an email from a company that you don’t remember having any interaction with? It’s possible you didn’t realize when you bought something you were also…

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Why Call Tracking is Essential to Marketing

January 30, 2017

Imagine the head of marketing for a business who spends thousands of dollars each month on paid search but doesn’t track landing page clicks, leads collected, or sales generated online. In 2020 …

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